Product Suitability Checklist

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Voice of the Product:

• Prior to mass production scientifically test the product out to control its suitability to:
  • Expected (usual) conditions;
  • Unexpected conditions;
  • Extreme conditions;
• Make sure the product is suitable to its target audience:
  • It covers the needs it is supposed to cover;
  • It justifies hopes of the target customers;
  • It suits their age, gender, life-style, etc;
  • It suits their pattern of satisfaction;
  • It has some features making it better than its competitors;
• Keep seeking for traits and solutions to be further improved in the product’s design:
  • Examine all potential changes in the product’s design via methods of technical analysis and modeling;
  • Prior to implementing some possible cardinal changes into design, communicate them to the customers (product community) to track their opinions, interest and excitement about this;
• Maintain suitability of your products by tracking innovations and new market trends:
  • Implement new useful features with regular updates;
  • Produce new versions and releases;
  • Add new customer service options, etc;

Voice of the Processes:

• Define lower and upper quality specification limits for producing intermediary details of your products;
• Make sure that assembly and manufacturing processes are debugged well enough to produce a stable level of results falling within lower and upper specification limits;
• Perform periodical suitability checks to define a level of process yield (a percentage of outputs meeting the necessary success criteria);
• Check processes related to storage (warehousing) and delivery of the products to make sure that customers get products as suitable.
• Inspect periodically how the products are warehoused and merchandized at locations of distributors (delegate certain standards to them if necessary);
• Seek innovations and optimization to make your processes more productive and errorless, so the products you produce can stay suitable to high quality criteria and low-cost yet;

Voice of the Customer:

• Measure the customer satisfaction rate (to know if your target customer is simply satisfied with items you produce). If in some cases a number of customers are not satisfied with your product, then thoroughly investigate why it happens so;
• Control the level of customer loyalty to the product. Try to survey their opinion to derive what kind of adequate alternative would make them exchanging your product to something else: this can help you to understand the real worth of your product;
• Study image of your product. What people think about your product in general and in respect to certain characteristics? If someone prefers to buy from your competitors, then learn why exactly this happens (what makes the potential customers feeling discontented or suspicious about your product);
• Maintain user community to keep abreast of their voice, suggestions and opinions. Use web-site, corporate forums, and other means for this 

Voice of the Business:

• Continually monitor the key metrics of Product Rationalization (for more information see this Product Rationalization Checklist) to learn if the product is still suitable to earning profits:
  • Sales volume, growth and revenue;
  • Sales-to-Stock Ratio;
  • Gross Margin;
  • Gross Margin Return on Investment (GMROI);
• Scan competitive landscape to know how your competitors behave. Track their business plans and announcements to know if your product has a potential to keep its suitability in future;
• Monitor how seriously your competitors perceive impact and potential of your products. Control their propositions to overcome you and come up with adequate responses;

Order 750 checklists in MS Word and PDF printable format at $49.99 USD only.

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