Product Roadmap Checklist

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Map out the product development:

• Identify stages of your product’s lifecycle and indicate specifics related to each stage – map these expectations out on a timeline;
• Foresee trends and situations peculiar to each stage and identify business tools that you possess to leverage the situation;
• Anticipate mutation of your industry and market during product lifecycle (take into account growing power of your competitors, releases of new alternative products, raising popularity of certain technologies, etc);
• Combine technological and business projections to foresee challenges;
• Create a map of your activities to neutralize negative trends and respond to all challenges;
• Evaluate potential of product variability and modifiability – define where your product’s achievable horizon of development is;
• Create a map of market/customer segments (and their revenue capacities) which could be addressed with your current product;
• Highlight promising opportunities that your product provides, including advantageous directions for development (upgrades, updates, rebranding and other revisions);
• Create a roadmap of investments to establish order in which the product development opportunities will be realized over time (plan influence of each opportunity on the product’s competitiveness and profitability);

Map out the product competitiveness retention:

• Pinpoint the product’s weaknesses and forecast their impact upon future of the product (consider what weak points of the product will most likely “kill” it in a long-term prospective);
• Evaluate how the product is expected to retain its competitive advantages and its revenue potential throughout its lifecycle;
• Identify the product’s components, functions and features that will save their competitive qualities, efficiency and effectiveness during prolonged periods of the product’s lifecycle;
• Identify the product’s elements which will need continual modernization as their potential will be lost relatively soon;
• Plan modernization of the product while it is on the run in order to keep it effective for a longer time, and align this plan with your roadmap of investments;  

Map out development of the customer service:

• Develop on-line customer service portal to free up your human resources: explore lots of opportunities provided by the Internet. Establish customer self-help on the website by placing FAQ and product registration forms;
• Develop new customer service options: enrich your proposition with new options to increase satisfaction level of your clients. This doesn’t mean to complicate your current customer service policies, but rather to add new features into already active packages;
• Increase and refine......

Order 750 checklists in MS Word and PDF printable format at $49.99 USD only.

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