Product Deployment Checklist

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1. Deployment Planning.
   • Assemble the product deployment team that consists of the following key roles:
     • Sponsor, who provides funds and strategic guidance to the team.
     • Team Leader, who provides coordination and leadership.
     • Team Members, who implement the deployment project.
     • Representatives, who are various specialists from key departments of your organization and who provide expert advice to the team.
   • Cooperate with the marketing team to develop a preliminary marketing plan.
   • Share this plan with upper management to agree this document and obtain commitment.
   • Be sure that your deployment project addresses the following key goals:
     • Capture attention of the target audience.
     • Deploy and explain the product or service.
     • Distinguish your product from competitors.
   • Finalize your positioning and promotion strategy.
   • Analyze the competitive environment to ensure that the market is ready to accept your product.
   • Approve the product budget.
   • Finalize the deployment schedule including milestones, internal & external timing factors, and lead time.
   • Create a deployment roadmap to ensure all the company’s functional departments are provided with:
     • Tasks and duties required to perform the deployment process.
     • Tools, systems and equipment necessary to carry out tasks and duties.
     • Copies of the product deployment plan.
     • Copies of the deployment schedule.
     • Necessary guidelines and instructions regarding deployment activities.
     • Deployment KPI to measure and control performance.
2. Manufacturing and Engineering.
   • Evaluate product performance through testing, trials, and qualification.
   • Review results of the evaluation procedure to ensure that your product meets announced technical features and requirements.
   • Request the manufacturing department whether the production process is proved as non-defective and errorless.
   • Review product design documentation for completeness and approval.
   • Request the engineering department whether the product’s quality and usability have been approved and validated by proper certificates.
   • Be sure that all technical employees are ready to address support and maintenance issues.
   • Check if all necessary support documentation (user manuals, guides) has been developed and prepared for use.
3. Sales and Marketing.
   • Request the sales division for product pricing and quotes.
   • Review the prices and be sure they are approved by upper management.
   • Be sure that product packaging has been designed, approved and put into production.
   • Request the marketing team for advertising content of the product.
   • Find out whether this content has passed pilot test.
   • Check if contracts with media partners and advertisers have been signed.
   • Check availability of promotional materials.
   • Make sure that sales and distribution agents are contracted and instructed.
   • Contact the marketing dept. head to check whether product press release is prepared and scheduled.
4. Support and Service.
   • Contact the customer service dept. to find out whether necessary product support procedures and resources are developed and ready for implementation by support personnel.
   • Be sure that necessary service equipment is properly installed and operating.
   • Request the inventory dept. for service tools and spare parts and be sure they are stocked.
   • Confirm that customer service and support employees are...

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