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 TESTIMONIALS
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"...This is an excellent program. I'm so glad that I stumbled on to this when researching for task management programs. Very low learning curv, quite flexible, and the price is right. Tried at least 20 other programs, either too complicated, too expensive, or poor documentation..."
Chad Lindsey -
Honolulu, HI
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Product Brand creation checklist |
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Product Brand creation checklist is created for product and company managers who need to specify, differentiate and identify their products within market (create a brand). This checklist includes a number of questions and tips that can help with creation of complex of information associated with their product.
You can download this template in VIP Organizer or VIP Team To Do List database format.
ProductBrandcreationchecklist.zip 6,5 Kb You can order complete (full) checklist or all complete (full) checklists in convenient MS Word and PDF printable format.
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Definition of product's advantages:
- Make the detailed list of advantages of your product
- What qualities does your product have?
- What can your product do?
- What functions does your product perform best of all?
- What special possibilities and features does it have?
- What makes your product unique and original?
- What principles characterize your product?
- What is the mission of your product?
Studying of competing products:
- Define what products are competing for your product
- Collect as much as possible information on competing products
- Define what and how your competitors do within market
- Define how they promote their products
- Define if they do something special
Differentiation:
- How does your product differ from competitors?
- What original advantages your product has in comparison with your contenders?
Definition of the market niche and market positioning:
- Who are your potential buyers or partners in business?
- To what age group they belong?
- What practical requirements which can be covered by your product they have?
- Define their average social status and financial state
- Define what qualities they appreciate in products like yours
- Define what associations and conceptions can attract them
- Make detailed "portrait" of your potential client and decide what can convince him/her to buy your product
- Prepare your unique commercial statement that will present your product to market
Identity, package, promotion:
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