Checklist for establishing sponsorship project

The checklist for establishing sponsorship project guides you through the ways of establishing and getting the best out of sponsorship arrangement. It will be useful for commercial managers engaged in sponsorship management for the first time.

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ChecklistForEstablishingSponsorsHipprojec.zip 6,5 Kb

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1. Establishing sponsorship goals

• Think over what goals of sponsorship projects you intend to achieve
• Goals should be specific, clear and consistent
• The most possible goals can be as follows:
• reach larger target audience
• promote a new brand or idea
• promote corporate image
• capture a new market
• Verify that goals are not in conflict with corporate vision
• Identify a sponsorship project that pursues established goals

2. Costing sponsorship project

• Create a budget for the sponsorship project according to established goals
• Break the sponsorship project costs down into manageable pieces. For example, there can be the following items:
• production
• equipment and materials
• human resources
• administration and staff
• taxes

3. Choosing a partner

• Create a list of potential partners, including profit and non-profit organizations, charities, government agencies, foreign companies, etc.
• Carefully review each of the partners in the list and ask the following questions:
• think over whether they will be interested in your sponsorship project?
• what potential benefits will they get then?
• will your company really benefit from being linked up with them?
• how will their activities reflect on your company (positively or negatively)?

4. Confirming the sponsorship

• Work out a sponsorship agreement once all details have been discussed with the partner
• Carefully review all the terms of the sponsorship agreement and make sure you include:
• basic activities and milestones for the project
• responsibilities for both parties
• dates, including start and ...

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