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 TESTIMONIALS
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"...This is an excellent program. I'm so glad that I stumbled on to this when researching for task management programs. Very low learning curv, quite flexible, and the price is right. Tried at least 20 other programs, either too complicated, too expensive, or poor documentation..."
Chad Lindsey -
Honolulu, HI
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Checklist for establishing sponsorship project |
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The checklist for establishing sponsorship project guides you through the ways of establishing and getting the best out of sponsorship arrangement. It will be useful for commercial managers engaged in sponsorship management for the first time.
You can download this template in VIP Organizer or VIP Team To Do List database format.
ChecklistForEstablishingSponsorsHipprojec.zip 6,5 Kb
You can order complete (full) checklist or all complete (full) checklists in convenient MS Word and PDF printable format.
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1. Establishing sponsorship goals
- Think over what goals of sponsorship projects you intend to achieve
- Goals should be specific, clear and consistent
- The most possible goals can be as follows:
- reach larger target audience
- promote a new brand or idea
- promote corporate image
- capture a new market
- Verify that goals are not in conflict with corporate vision
- Identify a sponsorship project that pursues established goals
2. Costing sponsorship project
- Create a budget for the sponsorship project according to established goals
- Break the sponsorship project costs down into manageable pieces. For example, there can be the following items:
- production
- equipment and materials
- human resources
- administration and staff
- taxes
3. Choosing a partner
- Create a list of potential partners, including profit and non-profit organizations, charities, government agencies, foreign companies, etc.
- Carefully review each of the partners in the list and ask the following questions:
- think over whether they will be interested in your sponsorship project?
- what potential benefits will they get then?
- will your company really benefit from being linked up with them?
- how will their activities reflect on your company (positively or negatively)?
4. Confirming the sponsorship
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